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Marketing article

Nearly a year into this blog and I’ve covered (and learnt) a hell of a lot about the role of Social Media in Football. Football Social Media is still very much in its infancy, and although clubs are still slow and cumbersome at doing a decent job of Social – there has been much improvement. For some clubs, its been a year of Social Media bans, crisis and a continuation of broadcast messaging. For others, its been a hugely successful and brave campaign to better engage with their fans and tap into previously unrecognised revenue streams. With this in mind, I’ve picked my top 5 tactics that I believe are essential pillars of any Sports Social Media strategy. Hope you enjoy:

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Public Relations article

In the business world there are those who are naturally assertive, quick to make decisions and let others know if expectations are out of line, and there are those who are naturally flexible and more inclined to be the giver when compromise is needed.

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Unlocking Social Media for PR

Tuesday, November 29, 2011
Public Relations Article

So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.

Read the E-book: Unlocking Social Media for PR

Marketing article

Anybody who works in marketing knows well that one of the first and most important things to do is target definition.

Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an economic potential going through the market borders definition till the selection of the sector/sections of the market to be considered.


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