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Nearly a year into this blog and I’ve covered (and learnt) a hell of a lot about the role of Social Media in Football. Football Social Media is still very much in its infancy, and although clubs are still slow and cumbersome at doing a decent job of Social – there has been much improvement. For some clubs, its been a year of Social Media bans, crisis and a continuation of broadcast messaging. For others, its been a hugely successful and brave campaign to better engage with their fans and tap into previously unrecognised revenue streams. With this in mind, I’ve picked my top 5 tactics that I believe are essential pillars of any Sports Social Media strategy. Hope you enjoy:



  • Blaze | January 01 2012 08:53 AM

    That's an ingenious way of thinking about it.

    report this comment
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