﻿<?xml version="1.0" encoding="utf-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title>ATOM - Marketing / Public Relations Resources Blog Feed</title><link href="http://www.soccerindiana.org" /><updated>2012-02-22T20:21:38Z</updated><author><name>Indiana Youth Soccer</name></author><id>urn:uuid:f20712b3-c5ba-4ab4-bfd4-9b7211bdb2bd</id><entry><title type="html"><![CDATA[5 Social Media Tactics every football club "must have"]]></title><link href="http://www.soccerindiana.org/blog/marketing-resources/2011/12/14/5-social-media-tactics-every-football-club-must-have/" /><id>urn:uuid:f20712b3-c5ba-4ab4-bfd4-9b7211bdb2bd</id><updated>2011-12-15T01:46:00Z</updated><summary type="html"><![CDATA[Nearly a year into this blog and I’ve covered (and learned) a hell of a lot about the role of Social Media in Football. Football Social Media is still very much in its infancy, and although clubs are still slow and cumbersome at doing a decent job of Social – there has been much improvement. ]]></summary></entry><entry><title type="html"><![CDATA[How can you draw the line between being flexible and being spineless?]]></title><link href="http://www.soccerindiana.org/blog/marketing-resources/2011/12/14/how-can-you-draw-the-line-between-being-flexible-and-being-spineless/" /><id>urn:uuid:f20712b3-c5ba-4ab4-bfd4-9b7211bdb2bd</id><updated>2011-12-15T00:38:00Z</updated><summary type="html"><![CDATA[In the business world there are those who are naturally assertive, quick to make decisions and let others know if expectations are out of line, and there are those who are naturally flexible and more inclined to be the giver when compromise is needed.]]></summary></entry><entry><title type="html"><![CDATA[Unlocking Social Media for PR]]></title><link href="http://www.soccerindiana.org/blog/marketing-resources/2011/11/29/unlocking-social-media-for-pr/" /><id>urn:uuid:f20712b3-c5ba-4ab4-bfd4-9b7211bdb2bd</id><updated>2011-11-29T22:00:00Z</updated><summary type="html"><![CDATA[So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.]]></summary></entry><entry><title type="html"><![CDATA[Why more and more companies are choosing sports marketing]]></title><link href="http://www.soccerindiana.org/blog/marketing-resources/2011/3/23/why-more-and-more-companies-are-choosing-sports-marketing/" /><id>urn:uuid:f20712b3-c5ba-4ab4-bfd4-9b7211bdb2bd</id><updated>2011-03-23T18:37:00Z</updated><summary type="html"><![CDATA[Sports marketing is an effective marketing tools, it gives a company the opportunity to leverage on the passion that consumers have for sports.

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