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Indiana Soccer Aligns With Several State Associations To Partner With Sports Sponsorship & Event Consulting (SSEC)



Westfield, Indiana March 1, 2022 ― Indiana Soccer Association is excited to announce a collaboration with New Jersey Youth Soccer Association, Ohio Soccer Association, and Tennessee State Soccer Association who have all committed to be represented by Sports Sponsorship and Events Consulting (SSEC) LLC. SSEC will lead sponsorship and sports marketing strategies on behalf of the state organizations.

SSEC is a leader in grassroots sports marketing and represents several national and regional sports properties. SSEC will be tasked with developing new activation vehicles, strategies for each of the state organization’s corporate partners, and custom sponsorship and marketing programs. SSEC has successfully created and sold events and marketing programs to top brands including Nike, Gatorade, and Dunkin Donuts.

“We, as a group of state associations, see a massive opportunity to align assets that allows us to leverage our scale and reach,” said Indiana Soccer’s Executive Director, Dave Guthrie “We credit SSEC for buying into this vision and committing their expertise and resources to grow our roster of commercial partners. We are confident this initiative will result in unique growth opportunities that benefit our membership through enhanced value and programming.”

By collaborating with like-minded state associations, the participating associations believe they can capture new, non-fee-based revenues that will minimize the state associations’ need to increase membership fees while still expanding and improving upon existing member benefits.

The partnership is an extension of SSEC’s core focus on solution-based selling. The collaboration between the four youth soccer state associations will incorporate assets from the respective organizations and provide brands with the potential for larger market reach, diverse audiences, and streamlined sponsorship and marketing opportunities.

This partnership has also integrated The Global Sports Business MS program at Rutgers University who will be working closely with NJYS and the other state associations to assist in researching and organizing each participating members’ assets, while also brainstorming strategies for further collaboration and long-term alignment.

About the Indiana Soccer Association

Indiana Soccer is a member of the United States Soccer Federation (USSF), United States Youth Soccer (USYS), Unites States Adult Soccer Association (USASA) and United States Futsal Association (USFF). It is a not-for-profit Indiana corporation, allowing tax deductible donations, and contributions to the fullest extent of the law. Indiana has a current membership base of over 60,000 youth players, 3,000 adult players, 8,000 active coaches, 3,800 referees and thousands of volunteers through its network of over 140 local member clubs across the state of Indiana. Indiana Soccer is organized to provide nonprofit, public, educational soccer development and competition. Its leadership is comprised of an Executive Committee and a volunteer Board of Directors who represent all parts of the state. The organization currently has a professional staff of 8 full-time employees working out of the State Office in Westfield, Indiana.

About Sports Sponsorships and Events Consulting

Sports Sponsorships and Events Consulting, LLC is a business development, marketing and consulting agency that drives the business performance of digital platforms, events, and sports properties, providing them with a successful growth strategy and generating revenue to support their organizations and initiatives. SSEC specializes in Marketing Rights/Revenue Generation, Content Creation & Distribution, Naming Rights, Sponsorship Sales, Name Image and Likeness Solutions, Licensing, and Event Production & Management. Visit for more information.

About Rutgers Global Sports Business

The Global Sports Business MS program at Rutgers University is designed to train leaders for careers in all sectors of the sports industry. It is a broad-based, inherently global, industry-specific program of study that reflects Rutgers’ traditional strengths in finance, marketing, management and law, as well as its location in the New York/Philadelphia/Washington northeast corridor, the center of the sports industry.